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Bjorn Borg Net Worth: How Much Did The Tennis Legend Earn?

Most people agree that Bjorn Borg is one of the all-time great tennis players. In the late 1970s and early 1980s, he was the dominant player in the sport, winning eleven Grand Slam titles and making history as the first player to win the Wimbledon-French Open double three times. In 1975, he also guided Sweden to its maiden Davis Cup triumph and held the top spot in the world rankings for 109 weeks. But what is his current net worth, and how much did he make during his illustrious career?

Bjorn Borg’s Career Earnings

The Association of Tennis Professionals (ATP) states that Borg’s prize money from professional competitions was $3,655,751. His revenues from endorsements, exhibitions, and other sources of revenue are not included in this sum. Nevertheless, given that he retired at age 26 and that prize money was far less in his day than it is now, it is still amazing. In contrast, Roger Federer, who is still active and has won 20 Grand Slam titles, has received over $130 million in prize money.

Bjorn Borg’s Endorsements and Business Ventures

One of the first tennis players to take advantage of his notoriety and popularity was Borg, who inked rich endorsement contracts with numerous companies. Companies including Pepsi, Rolex, Donnay, Adidas, and Volvo sponsored him. In addition, he started his own apparel brand, Bjorn Borg, which is still in business today and has become a worldwide success. The company sells fragrances, luggage, eyeglasses, sportswear, and underwear. Forbes reports that Borg’s apparel brand brought in $210 million in sales in 2019.

In addition, Borg made investments in a casino, a series of hotels, and a tennis academy. But not all of his endeavors were successful; some of them faltered or ran afoul of the law. For instance, his hotel chain, Bjorn Borg Hotels, filed for bankruptcy in 1993, and the Swedish government closed his casino, Bjorn Borg Casino, in 1998.

Bjorn Borg’s Financial Troubles and Comeback

In the late 1980s and early 1990s, Borg encountered financial troubles despite his prosperous profession and commercial ventures. He led an opulent lifestyle, squandering cash on fancy homes, automobiles, and parties. He also had a contentious custody dispute over his son, Robin, and a nasty divorce from his first wife, Mariana Simionescu. Millions of dollars were allegedly due to him in taxes, bills, and alimony payments. He even attempted to raise money by selling his Wimbledon trophies and rackets, but he eventually decided against it.

In 1991, Borg made an effort to return to the professional tennis scene by competing on the senior circuit and utilizing his vintage wooden rackets. Nevertheless, he was unable to regain his previous success and lost every game. In 1993, he officially retired and turned his attention to his personal and commercial pursuits. He had three more children from two subsequent marriages. He also became a grandfather and made amends with his son, Robin. In addition, he took back control of his apparel brand and extended it into other areas.

Bjorn Borg’s Net Worth in 2024

Borg’s projected net worth in 2024 is projected to be approximately $40 million by Celebrity Net Worth. This is predicated on his income from investments, his clothing brand, endorsements, and his tennis career. But since Borg’s finances are not made public, they could be out of date or inaccurate depending on his expenses, taxes, and legal troubles. As such, it is advisable to treat this estimate as a rough approximation rather than a final response.

Bjorn Borg’s Legacy and Influence

Borg’s legacy and influence in the tennis world and beyond are indisputable, regardless of his net worth. He is considered by many to be among the finest athletes of the 20th century and one of the all-time greats. With his strong baseline play, mental fortitude, physical prowess, and captivating demeanor, he transformed the sport. Players like Rafael Nadal, John McEnroe, Mats Wilander, Stefan Edberg, and Boris Becker are just a few of the generations of athletes he influenced. In addition, he left the realm of sports to become a cultural figure who impacted pop culture, music, and fashion.


Tennis legend Bjorn Borg had an incredible career filled with fame and accomplishment. Millions of dollars were gained by him via commercial endeavors, sponsorship deals, and competitions. But his wealth and well-being were also impacted by personal struggles and financial issues. Twice, he gave up tennis to concentrate on his family and apparel brand. Although this estimate of his net worth in 2024 is based on estimates, it might not be precise or trustworthy. On the other hand, his impact and legacy are valuable and enduring. He is a real inspiration to many and a champion.


    1. Did Bjorn Borg win any Grand Slam titles after his comeback attempt in the early 1990s? Answer: No, Bjorn Borg did not win any Grand Slam titles after his comeback attempt in the early 1990s.
    2. How did Bjorn Borg’s fashion brand contribute to his net worth? Answer: Borg’s fashion brand, launched in the late 1980s, became a lucrative venture, adding substantially to his net worth through global sales and licensing deals.
    3. What were the main factors leading to Bjorn Borg’s financial challenges and bankruptcy? Answer: Tax issues, mismanagement of finances, and personal challenges contributed to Bjorn Borg’s financial difficulties and eventual bankruptcy.
    4. Is Bjorn Borg still involved in any business ventures today? Answer: As of the latest information available, Bjorn Borg is not actively involved in any major business ventures.
    5. What is Bjorn Borg’s net worth today? Answer: While specific figures may vary, Bjorn Borg’s net worth is estimated to be in the range of tens of millions, primarily attributed to his tennis career and subsequent ventures.

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